Art Strategies

Andean Reflection

The las project for the final of Art Strategies I decided to work with reflection paper that is a material Im keen of lately. I wanted to make something similar to a piece I saw in Coney Island (IMG_2217). First idea where to compose a word with silver squares surrounded by golden squares. Then the Incas plates came to my mind, so instead of having a word on the design, I decided to represent Cuzco and the 4 sullos, having this as final design.

After having the design we laser cut mat board and assemble all the squares. Also I created a soundtrack to give the viewer the feeling of being in the Andes.

Here is the final work.

Documenting personal objects

This project I worked in collaboration with Rebeca Lieberman. In which we describe a person through 5 personal and valuable (not monetary) objects for him.

This project is related to this week strategy, because the person we will describe  is an immigrant from Mexico, so my point, more now that a repulse against immigrants has been created in the USA with the future elections candidates, is to show immigrants human side and with this affect people feelings and judges against them.

Social Practice, Resistance and Culture Jamming

For this week strategy i picked the Yes Men duo. Mainly because of their way to show injustice generated by corporate companies, and how they turned a blind eye to any disaster generated. A clear example of this companies is Union Carbide/Dow and the Bhopal incident.

I relate their strategy to use movies to transmit their message:

“The reason to do a movie is because it can have even more of an impact than media stories do. People pay attention to media stories for a few minutes or an hour and maybe remember them a couple days later, if you’re lucky. But a movie can stick with you for life.”(2)

similar to the AgitProp in the Soviet Union where “the only effective propaganda was that which could be understood by its audience”(1), being at that time most lower class people illiterate the content had to be highly visual. I think that even now most of the people are “illiterate”, that nowadays we see so many injustice in the media, but after a week goes by we forget it and let it go without doing anything, like if we’re accepting that theres nothing to do about it.

Im always curious if this kind of strategy could be later hazardous for them, for example their appearance as part of Dow saying they gonna give money to Bhopal tragedy, put the company on the spot light in USA media, and affecting the stock value of the company.

  1. Brown, Kevin, “Agitprop in Soviet Rusia”
  2. Lambert, Steve, “The Yes Men”


The artist I liked the most in this 2 weeks strategy was Joseph Beuys, and he believed everyday life is a performance.

For this project I wanted to do something that make me a better person specially with people that surround me.

I believe my personal attitude occasionally generates  tension with some friends so I decide to approach to them and ask them how I can improve my daily behavior to be more estimate, and make them feel gratify, relax with my presence. As a symbol and commitment to whatever their response is, I give them a laserCut cocktail glass, because personally I feel gratifying the moment I enjoy a cocktail, feeling refresh.

photo 2 photo 1 photo 2 (1) photo 1 (1)


The work I chose for this week strategy is Joseph Beuys, “Beuys believed everyone is an artist and all actions are art he lived in a constant performance”(1), that’s why I didn’t picked a specific work of him, I chose his whole life as the piece.

I think that beside a performer he could been seen as a philosopher, who was seeking to share and influence others with his anthroposophical ideas, where he “strongly believed that humankind survival depends on its letting go of materialism in order to move on to the next evolutionary stage” (2) This kind of idea shows me more the shaman adjective that he held, because is a similar thinking from the Mayas, which I believe in it too, who assured that humans where in constant evolution.

The best way to show your point of view, especially if you want to influence others is by being an example of it, and that’s for me Beuys principal strategy, the way he lived according to the principles he believed in.

I do believe his work was effective, because it did influence a lot of people, or at least plant an emotion or a thought, to followers and haters. As he said:

“Art that can’t shape society and therefore also can’t penetrate the heart questions of society”

The material and tools he used for their exhibition weren’t random pick, all of them had a purpose and meaning:

“Felt represents heat, fat mental strength, while Beuys himself acts as the transmitter … Copper, another typical Beuys material which he used for many of his actions, is the conductor which stands for venus force. The rabbit is the organic force….”(1)

Joseph Beuys totally fits into the context of the period it was produced as a conceptual artist and a performance, where the action is the art, no so much the physical result (3)

1.- Khayyer, Jina, “Energy Plan for the Western Man

2.- Levi Strauss, David “American Beuys “I Like America & America Likes Me””, 1999.

3.- Chayka, Kyle, “WTF is … Performance Art?”, 2011­­



For this week strategy, and after seeing some of the artists related to it.

In order to keep working with the reflection paper I did for the lamp presented last week I would like to create a corn shape prototype and add the reflexion paper on some of the grains in order to generate a skull on the reflection when it is lighted.

This would be related to this week strategy to create or highlight in the viewers the massive damage that companies like Monsanto are responsible with genetic modified organism.



All the examples for this strategy involves investigation on the subject in which the artist will like to do his work about. Ex (Mark Lombardi Narrative Structures) so it make me investigate a little more on GM corn.

Making it short it all started in 1980 with the Diamond vs Chakrabarty case, where the highest court decided that biological life could be legally patentable. After that “certain biotech companies then quickly moved to utilize such patenting for the control of seed stock”(1). Nowadays Monsanto is spread in all the States and other countries with the possibility to alter the life in the soil forever and the worst is that television don’t show this danger. Here is the commercial that is shown to us.

For this prototype I used a old portable TV that shows a nice maize representing the commercial. But at the top of TV frame you can pull a black curtain with the intention to stop the viewer of looking the GM maize, also representing darkness and fear of what can come next if theres no action to corporate farming.

Here are some pictures of the project

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References I read to get more information about this subject:

  1. Batalion, Nathan, “50 Harmful Effects of Genitecally Modified Foods
  2. Van der Belt, Henk, “Debating the Precautionary Principle: “Guilty until proven Innocent” or “Innoncent until Proven Guilty”?”
  3. Henderson, Elizabeth, “Rebuilding Local Food Systems from the Grassroots Up”



I really like disco balls, specially the reflection of light on them. Lately I’ve been creating “rooster balls” that are laser cut roosters covered with reflective paper (gallo).Screen Shot 2015-09-09 at 1.22.45 PM

In this 2 weeks I would like to create new polygon shapes applying this technique of procedural, aleatory and instructional strategy.

Materials: wood, reflective paper.



  1. select the number of points of the polygon (random number between 4 – 10).
  2. select the x and y point where each point would be located (random floating number). The number should be inside the dimension of the wood piece, now I was thinking 0 – 6″ for the prototype, but I would like it to be bigger.
  3. Join all the coordinates, with his closer point.
  4. Cut the figure that is form.
  5. Cover with reflective paper.
  6. Repeat step 1 to 5, three more times till you have four shapes, and join them through a cross shape, attaching each figure to one end.
  7. Put a fish line so you can have how to hang it, and reflect some light on it.

Her Long Black Hair

Janet Cardiff is a Canadian sound artist whom I just heard about her last year while doing her sound walk called “Her long black Hair (2004)”. Which according to her description of the piece is a:

“…complex sensory investigation of location, time, sound, and physicality, interweaving stream-of-consciousness observations with fact and fiction, local history, opera and gospel music, and other atmospheric and cultural elements.”

            Personally I think that the purpose of this sound walk is to disconnect the user from the reality with audio, by using at the same time real time objects (park environment), that would help create a “unique walk for everyone (Sara Ivry)”. The use of binaural recording and equalization allows you to feel the pan and effects (for example reverb) of sounds while you are walking through the paths and different environments in the park, which even makes you look back or to another direction thinking that someone or something is there.

The fact of being most of the time in movement and changing panoramas prevent the sound walk to fall into monotony and boring experience. Megan Ratner attributes that this creates an inner feeling saying, “…walking is one of our strongest links to our ancestors.”

Other attribute that stands out this experience is the mix of body and technology and how even though the narrator (Cardiff) is not physically present the user can’t feel that void, it seems like she’s is always with you in this journey.

As conclusion I would recommend this experience to everybody, because there are moments in the experience where the story telling matches with the reality and makes you wonder if that was the intention of the artist or just coincidence.


  1. Ivry, Sara, 2004. “It’s a Walk in the Park. No, Really”. The New York Times.
  2. Ratner, Megan, 2007. “Janet Cardiff”. Frieze Magazine.
  3. Nedelkopoulou, Erini, 2011. “Walking Out on Our Bodies Participation as ecstasis in Janet Cardiff’s Walks”. Performance Research: A Journal of the Performing Arts